Real stores. Real improvements.
From building my own eCommerce brand to managing an established online retailer and supporting independent Shopify businesses, here's a look at some of the work I've brought to life.
Thrive Creations
An eCommerce business I created from the ground up, developing practical resources for families navigating special educational needs.
Brand & Shopify Store
Developing the brand identity, building the online store and managing its day-to-day operations.
Original Product Ranges
Creating journals, trackers, workbooks and children's books, then bringing them to market with carefully written product descriptions and SEO content.
Guided Shopping Experience
Helping customers find the right resources through a shopping experience organised around their individual needs.
Email Marketing & Content
Creating a weekly newsletter that provides practical value and support, with occasional product recommendations, alongside educational blogs and promotional campaigns.
Broadway Candy
Managing and continually improving an established Shopify store with an extensive range of sweets, snacks and confectionery.
Product Discovery
Introducing a flavour selector that connects related products across multiple brands, making it easier for customers to explore their options.
Catalogue & SEO
Improving product descriptions, metadata, imagery and collection content across a large catalogue.
Storefront & Merchandising
Refreshing homepage content, organising collections and showcasing relevant products, brands and seasonal promotions.
Seasonal Campaigns
Planning and implementing seasonal collections, promotional banners and website updates for key trading periods.
Needs No Label
Improving the shopping experience of an established fashion retailer through practical Shopify enhancements.
Data-Led Navigation & Merchandising
After identifying dresses as one of the store's strongest-performing categories,
I introduced a dedicated Dresses section in the main navigation, organising it into clear subcategories to make the range more prominent and easier for customers to explore.
Colourway Navigation
Introducing linked colour options so customers can explore different versions of a style directly from its product page.
Product Content & SEO
Improving product descriptions, metadata, image alt text and redirects to strengthen catalogue consistency and search visibility.
Beef Up
Helping a growing food brand strengthen its customer journey with practical Shopify and email marketing improvements.
Email Sign-up
Introducing a first-order incentive and sign-up popup to encourage visitors to join the mailing list.
Automated Customer Emails
Setting up branded welcome and abandoned-checkout journeys to communicate with customers at the right moments.
Subscribe & Save
Implementing flexible subscription options on selected products, making repeat purchases more convenient.
“Working with Sharona has been a fantastic experience. She took the time to understand what Beef Up needed, identified opportunities to improve our Shopify store and email marketing, and quickly turned those ideas into practical solutions.
From setting up our subscription offering to building automated email journeys, she's been proactive, knowledgeable and incredibly easy to work with. We've already seen encouraging results in a short space of time, and I'm really pleased with what she's achieved.
I'd happily recommend Sharona to any business looking for reliable, hands-on eCommerce support.”
Got something on your Shopify to-do list?
Whether it's an improvement you've been putting off or ongoing support you need, I'd love to hear what you're working on.